Social Media Marketing for Non-Profits
Reach your target demographic with every ad!
Social media offers the perfect platform for charities and non-profit organizations to mobilize their supporters, increase donations, share information, and engage actively with a global audience. As the popularity of social media continues to grow, numerous charities have started to incorporate social media platforms into their promotional strategies. However, while several charities have fully embraced social media, some of them are still reluctant to take the plunge. This might be due to several different reasons, from lacking the resources and time to not really believing the advantages of using social media to further the cause. 41% of non-profit organizations accredit their success online to developing a detailed social media strategy. 47% of Americans hear about various causes via online channels. Health, wellness, animals and children are the most talked about and shared causes on social media.
If properly executed, multimedia and good storytelling on through social online channels can compel offline engagement. Surveys show that social media can indeed be used to motivate masses of people to contribute to various causes beyond simple clicks, “likes” and “retweets”. 55% of the survey respondents who have engaged with a cause on social media have been motivated to take further action. Out of the 55%; 68% donated money, 53% volunteered, 52% donated food or personal items and 43% participated in or attended an event. Inspiring followers to take further action? 56% of the respondents indicated that they read a compelling story on social media that inadvertently made them want to contribute more. 41% said they were inspired by online videos and 40% were motivated by photos. 39% saw family members and friends taking further action and decided to do the same. The remaining 45% who are yet to take additional action are not limited by any specific beliefs of perceptions of impact or effectiveness, but by a lack of supplementary resources to offer. Most of the people who didn’t help a cause lacked money to support it, while a slightly less percentage of people said that they simple didn’t have enough time on their hands.
Our Social Media Experts at Digital MKTG can help walk you through the process and even manage your campaign for you. Contact us today so you can see how we can help you raise awareness about your cause!